Services

Powering Brands Through Sport & Esport Strategy

At ARKA, we deliver end-to-end marketing solutions tailored for the dynamic worlds of sports and esports. From securing high-impact sponsorships to executing engaging digital campaigns, our services are built to elevate your brand, connect with fans, and drive measurable growth.

Sujatro Ghosh
Founder
Our Services

Comprehensive Marketing Solutions

At ARKA, we offer a suite of services designed to elevate your brand’s presence in the sports and esports arenas

Sponsorship Acquisition

Your blueprint for your ROO, powered by data and connectivity.

•⁠ ⁠Insights Understanding & Strategy Mapping: We deep dive into the brand’s values, aspirations and objectives over the short-medium and long term to device a sponsorship strategy that aligns with your priorities and maximises impact.

•⁠ ⁠Fit Analysis & Audits: We use behavioral data to ensure your brand partners with a team/athlete that crossovers with your customer demographic and your brand values.

•⁠ ⁠Contract Structuring: We analyse the sponsorship rights available to identify those that align with your brand objectives. We oversee the creation of legally sound and transparent agreements. By detailing deliverables, timelines, and responsibilities, we ensure clarity and alignment, reducing the risk of misunderstandings or conflicts.

Physical Activation Labs

Building the physical stage where fans meet your brand.

•⁠ ⁠Stadium Environment Design: Our fabrication team turns 10×10 concrete spaces in stadiums and exhibitions into immersive and interactive zones attracting fans to our brand booths.

•⁠ ⁠Commercial Merchandising & Packaging: We view merchandise as a media channel. Our in-house packaging division designs premium “Influencer Seeding Kits” and “Limited Edition” retail boxes that drive unboxing videos and organic social reach.

Visual Rights Architecture

Translating legal rights into dominant visual assets. (Formerly Branding/Design)

•⁠ ⁠Sponsorship Visualization: Before you sign, our in-house studio creates “Speculative Asset Mockups”, showing exactly how your brand will look on the jersey, the perimeter board, and other assets acquired.

•⁠ ⁠Campaign Visual Language: We develop a unified aesthetic for your sponsorship that works across broadcast, social, and retail, ensuring your brand visuals is consistent.

The Content Engine

Winning the battle for the second screen.

•⁠ ⁠Real-Time Match Day Studio: Sponsorship lives in the moment. Our deployed content teams capture reactions, player interviews, and behind-the-scenes footage live, editing and publishing “Reels” and “Shorts” within minutes of the action.

•⁠ ⁠Brand Narrative Series: We produce content that humanizes your brand and integrates your brand into the personal stories of athletes rather than forcing product placement.

ARKA collaborates with a wide range of rights-holders to provide brands with diverse opportunities

FAQ

General Question

Everything you need to know about how we partner with brands across sports and esports.

What services does ARKA offer?

ARKA specializes in sports and esports marketing, offering services such as sponsorship acquisition, activation strategy, media buying, and social media marketing.

How can I get in touch with ARKA?

You can contact them through their Contact Us page on their website.

What types of brands have you worked with?

Our portfolio includes brands across tech, lifestyle, FMCG, gaming, apparel, and more—each looking to build meaningful connections with sports or esports audiences.

Empowering Brands to Leverage 
Sponsorships

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