OANDA partnered with Elite Sports Marketing UK and the New York Red Bulls, integrating with Red Bull Media House and Red Bull Racing (F1) to align its brand with high-energy, high performance environments.
The initiative’s success led to its renewal for a fourth consecutive year, showcasing the long-term value of this impactful collaboration.
OANDA sought to expand its footprint in the US by building strong brand recognition among traders and high-net-worth investors. The goal was to position the brand in a high-energy environment that aligned with the speed, precision, and confidence of financial trading.
We along with our partners Elite Sports Marketing UK, identified a powerful partnership opportunity with the New York Red Bulls, enhanced through integration with Red Bull Media House and Red Bull Racing (F1). The concept was built around aligning OANDA with properties that embody adrenaline, passion, and high-performance decision-making — mirroring the dynamic world of trading.
Through extensive data-driven research and competitive benchmarking, we structured a high-impact three-way deal that maximized brand visibility across football, Formula 1, and adventure sports. Every asset was chosen to validate OANDA’s positioning as a trusted, performance-oriented trading partner
In three years, the brand awareness surged by 100%, with strong recall among key trading demographics. The campaign also enhanced OANDA’s credibility with its HNI client base, contributing to a significant ROI. Now entering its fourth consecutive year, the partnership was renewed and stands as proof of long-term value creation and brand alignment.
MSport partnered with Chelsea FC to strengthen its presence in Africa, leveraging the club’s deep-rooted connection with African football legends.
The collaboration boosted brand visibility and trust among African fans, aligning MSport with a club that resonates culturally across the region.
MSport, already partnered with Borussia Dortmund, aimed to expand its footprint in Africa by securing a regional sponsorship with a top-tier European football club that held strong cultural relevance in the region
In collaboration with our partners at Elite Sports Marketing UK, we initiated a focused search for elite football clubs with deep, authentic connections to African football fans. The challenge: most major clubs already had global deals in the betting category, limiting viable options.
After a detailed market evaluation, Chelsea FC emerged as the ideal partner. The club holds a rich legacy of African football legends — including Didier Drogba, Michael Essien, John Obi Mikel, Salomon Kalou, and Samuel Eto’o — making it a natural fit for MSport’s ambitions in Africa.
The partnership significantly boosted MSport’s brand awareness across the African region, tapping into Chelsea’s historic resonance with fans and leveraging the power of football legends to build trust and visibility.
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