Commercial Business Analytics

01

Fanbase Clustering

Build a clearer view of who your fans are and how different groups behave.

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Fan data dashboard showing audience clusters

We bring ticketing, membership, digital and social data into a single fan view, then group supporters by behaviour and value so you know exactly who you're talking to and what moves them.

02

Campaign Designing & Monitoring

Target the right fan groups and measure what campaigns actually deliver.

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Marketing team monitoring campaign performance

Analytics screens tracking campaign KPIs

We design campaigns around the fan segments most likely to respond, set the KPIs that matter before launch, and track attribution and conversion in real time so spend keeps moving toward what's working.

Targeting KPIs Attribution Conversion ROI

03

Customer Lifetime Value

Understand the long-term commercial value of different fan relationships.

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Reviewing customer spend and retention data

We model spend, frequency, retention and churn across your fanbase to surface true lifetime value — so resource goes toward the relationships worth protecting and growing, not just the loudest ones.

Spend Frequency Retention Churn LTV

04

Sponsorship Retention Framework

Track sponsor delivery and performance throughout the partnership – not only at renewal.

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We track rights delivery, media value, activation and brand impact continuously through the partnership lifecycle, giving you the evidence to walk into every renewal conversation with proof, not promises.

Rights Delivery Media Value Activation Brand Impact Renewal

Know Your Fans. Keep Your Sponsors.

Four Core Analytics Services

Fanbase Clustering

Campaign Designing & Monitoring

Customer Lifetime Value

Sponsorship Retention Framework

A Process Built on Data & Decisions

Your data doesn't need another report. It needs a commercial job. Turn Data Into Commercial Intelligence