Sponsorship Strategy & Acquisition

01

Sponsorship Strategy

Define why sport, which opportunity and what the partnership needs to achieve.

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Every sponsorship starts with a clear commercial reason. We work with brand and marketing teams to define objectives, map the audience opportunity and select the category and territory where sport can move the needle.

Objectives Audience Market Mapping Category Strategy

02

Partner Identification

Find brands, teams, leagues, events and properties with the strongest strategic fit.

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We screen brands, teams, leagues, events and properties against audience overlap, values alignment and reach, then shortlist only the partners with genuine strategic fit — not just the biggest name on the table.

Prospecting Brand-Property Fit Audience Overlap Shortlisting

03

Rights & Valuation

Understand the assets, visibility and commercial value behind the opportunity.

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We break down the full rights inventory — media, digital, on-site, hospitality and data assets — and benchmark it against comparable deals to establish a defensible, market-accurate valuation.

Rights Inventory Benchmarking Media Value Asset Evaluation

04

Deal Structuring & Negotiation

Build the right rights package and optimise the commercial terms.

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We package the rights into a proposal that matches budget and objectives, then lead or support negotiation through to signature — protecting value at every stage of the conversation.

Packages Deliverables Negotiation Closure

05

Measurement Planning

Set success metrics before the partnership goes live.

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Analytics dashboard measuring sponsorship ROI

Before the partnership goes live, we agree the KPIs that matter — fan engagement, brand lift, media value and commercial ROI — so success can be measured, reported and proven from day one.

KPIs Fan Engagement Brand Impact Commercial ROI

Sponsorship That Makes Commercial Sense