Sponsorship Strategy & Acquisition

01

Sponsorship Strategy

Define why sport, which opportunity and what the partnership needs to achieve.

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Every sponsorship starts with a clear objectives. We work with brands and marketing teams to define objectives, map the audience opportunity and select the category and territory where sport can move the needle

Objectives Audience Market Mapping Category Strategy

02

Partner Identification

Find brands, teams, leagues, events and properties with the strongest strategic fit.

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We screen brands, teams, leagues, events and properties against audience overlap, values alignment and reach, then shortlist only the partners with genuine strategic fit.

Prospecting Brand-Property Fit Audience Overlap Shortlisting

03

Rights & Valuation

Understand the assets, visibility and commercial value behind the opportunity.

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We break down the full rights inventory media, digital, on-site, hospitality and data assets and benchmark it against comparable deals to establish a defensible, market accurate valuation.

Rights Inventory Benchmarking Media Value Asset Evaluation

04

Deal Structuring & Negotiation

Build the right rights package and optimise the commercial terms.

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We structure the proposal that matches budget and objectives, then lead or support negotiation, protecting value at every stage of the conversation.

Packages Deliverables Negotiation Closure

05

Agreement Signing & Delivery

Finalise the agreement and activate the partnership, ensuring every committed asset and deliverable is executed as agreed.

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Once terms are agreed, we support the finalisation and signing of the partnership agreement, followed by the delivery and activation of all agreed rights, assets and commitments.

Agreement Rights & Assets Activation Delivery

06

Account Management

Manage the partnership beyond activation, keeping delivery aligned, relationships strong and value growing.

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We stay close to every partnership after activation, coordinating stakeholders, monitoring delivery and addressing opportunities or challenges as they arise. Our role is to keep relationships strong, commitments on track and partnerships delivering sustained value.

Relationship Management Delivery Oversight Stakeholder Coordination Partnership Growth

Sponsorship That Makes Commercial Sense